College choice research encompasses a wide range of studies that seek to understand the factors influencing students' decisions about where to attend college. This research explores various aspects of the college decision-making process, such as student characteristics, college characteristics, financial considerations, and social influences. Researchers in this area seek to identify patterns and trends in college choice behavior, as well as to develop theories and models that explain these behaviors. Ultimately, the goal of college choice research is to improve our understanding of the factors that shape students' decisions about higher education and to inform policy and practice in college admissions and enrollment management.